Some facts about pedestrian road safety
In 2001, 11 September – 2752 people were killed when the twin towers of World Trade Center collapsed in New York, 189 died when a plane crashed into Pentagon and 44 were killed when hijacked jet crashed into a field in Pennsylvania… a total of 2985 people died.
Lets’ compare this number with how many pedestrians were killed during the same year – 4901. So – almost 2 times as many pedestrians get killed every year. Most of these could be prevented!
Did you know that on average a pedestrian is injured in traffic accident in every 8 minutes in USA.
Did you know that on average a pedestrian is killed in traffic accident in every 111 minutes in USA.
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We asked the question:
Why should I wear a pedestrian reflector?
And here are the 101 reasons we could think of. Check them out and see if you agree with any of those. Can you think of more cool reasons?

So here they are – 101 reasons to wear pedestrian reflectors:
1. Because they are cool!
2. They look nice!
3. Because they protect you!
4. Because you will be an example to others!
5. Because without pedestrian reflectors it is hard to see you in the dark!
6. Because car drivers will like you!
7. Because it could save your life!
8. Because it is mandatory!
9. Because it is the right thing to do!
10. Because life is short!
11. Because life is beautiful!

12. Because my friends wear it!
13. Because it gets dark in the evening!
14. Because the sun is not shining all day long!
15. Because I walk in the dark!
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It has been a great summer. Although it has not ended yet but still the nights are getting darker every day (here in the northern hemisphere). It is time to take out your pedestrian reflector!
And make sure that your reflector is actually in good shape. With time things wear out. So do reflectors. Is your reflector still making you visible in the dark or you just think it is? If you have been wearing your reflector for several years then there is a good chance the reflector is worn out.
Take a close look at your safety reflector!
Many times clothes come with reflector tape stitched directly onto them. Think how many times you have washed your clothes with the reflector? Washing can damage the reflective surface the same way it affects the fabric. When washed more than 4-5 times then there is a big chance that your reflector is not working as good as it should be.
If you have a plastic reflector on a string- then take a close look – can you see scratches on the surface of your reflector? If the surface area is scratched it means that the light can not travel directly to the reflecting area under the plastic cover and then back to the light source. Because of the scratches some of the light will be absorbed by the scratched surface and some of it might reflect to the wrong direction (not directly back to the light source).
Reflecting materials don’t like bending and folding. It can damage the reflecting surface.
Make a test. You need a flash light, reflectors and dark room. Hang your reflectors to the other side of the dark room and direct your flash light beam directly at the reflectors. You should hold the light at your eyes height as the light should be reflected directly back to the source. You get the best effect when you place an old reflector next to a new one.
Be an example to others and be visible!
We are happy to let you know that new reflectors from LifeSaver have arrived. They are produced by a Finnish company Sanitex OY and they are designed by Emma Kosonen and Renita Niemi.

LifeSaver Collection
LifeSaver reflectors are attached to bags, coats and other clothing with a rubber band or a metal chain, which doesn’t make holes to the fabric like safety pins.
The story of LifeSaver reflectors:
“The idea for the LifeSaver reflectors rose from the designers personal need: in 2003 there were no good looking, fun or stylish reflectors available anywhere.
As a result of several years of product development LifeSaver reflectors have been available from 2005, and at the end of 2008 they have been sold over several tens of thousand pieces both in Finland and in Japan.” @www.lifesaver.cc
LifeSaver reflectors are produced in Finland from 3M material that is CE approved. The reflectors are also type-examined according to FG 1406/93 by Finnish Institute of Occupational Health, Topeliuksenkatu 41 a A, 00250 Helsinki, Notified Body nro. 0403. EN 13356.
You can find the reflectors in our e-store “Soft Reflectors” page.
ReflectorWorld received an invitation to visit Formex – the largest interior design fair for Nordic design. The invitation was from Popomax the producers of Glimmis® pedestrian safety reflectors. They were established in 2002 and they are one of the oldest companies that creates soft reflectors. They use 3M safety reflector technology so their reflectors are of best quality. As they say on their web page:
“The original – The Glimmis® – has taken reflectors to another level. The unique functionality combined with personal design has created a new market and a new trend. The Glimmis® is now positioned as the No 1 reflector on the Swedish market and is rapidly expanding world-wide.
The Glimmis® has the advantage of serving as the simplest and most cost-efficient life insurance available.
Does safety have to be boring? We don’t think so…” @ http://popomax.com/products_glimmis.html
That is so true – their reflectors have really cool design and look good. It was very nice meeting them and we look forward to working with them. We thank you Kersti & Ewa for creating such cool reflectors and inviting us to visit you. Glimmis® safety reflectors will be availble in our online store www.reflectorworld.eu from February 2011.
After the fair we noticed that most of the reflectors that people were wearing in Stockholm were from that company.
Reflectorworld wishes everyone a happy and bright new year! We will be opening our e-shop soon, so stay tuned!
Reflectorworld is all about fancy-designed reflectors for both safety and fun. Not only do those little shiny things offer you invaluable protection while outside during night time, but they also make you extremely cool and let you stand out from the crowd.
Don’t miss an opportunity to get your very own reflector from our store! Show that you care about your life!